We don't see business development or sales training as an event, but as an ongoing process to improve sales skills, product knowledge, and results. Our comprehensive training system helps us to set training up right, deliver it powerfully, and then make sure the learning happens over time so it has the greatest impact. Our system is designed to inspire real change and deliver real results to improve sales skills. Anyone can motivate, and in some cases "intimidate" a sales team for a day. The objective is re-enforce the positives of the system on an on-going basis.
Companies spend thousands upon thousands of dollars on sales training each year, yet close to 90% of these training programs fail to have any long-term impact. Most programs fail for many of the same reasons---generally speaking, because they are never strongly reinforced on a daily basis and don't challenge the sales team to continually improve and follow the system.